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Information in this article is pulled from Episode 136 of The Book Marketing Action Podcast featuring Hesha Abrams.
We frequently discuss how authors should prepare to market their books leading up to launch and during launch week, but what about the months and years after a book is published? The journey is different for every author, and it can feel discouraging at times. For those who want to make a lasting impact, the ability to adapt their book marketing efforts is key.
The Art of Experimentation in Marketing Efforts
Experimentation and adaptability are important contributors to reaching a wider audience. While traditional marketing strategies may not always yield the desired results, being open to trying new approaches and adjusting tactics based on feedback is crucial to success. Authors who seek to enhance their reach and engagement need to continuously evaluate and refine their marketing strategies for optimal impact.
I would say to everyone: Experiment with your book, your brand, your thing.
—Hesha Abrams
By embracing a mindset of experimentation and continuous learning, authors can uncover untapped opportunities, refine their messaging, and more effectively connect with diverse audiences.
Adapting Content for Diverse Audiences
The concept of repurposing content to resonate with different demographics opens up new avenues for authors to expand their reach and relevance. For example, Hasha’s exploration of creating tailored versions of her book for children and teenagers showcases the versatility and longevity of content that transcends age groups. By adapting the core principles of their message for varied audiences, authors can amplify their impact and address unique challenges faced by different segments of society.
I don’t argue with results; I adapt to them.
—Hesha Abrams
This forward-thinking approach highlights the potential for authors to extend the lifespan and relevance of their work by customizing content for diverse readerships. This strategic shift augments the book’s longevity and broadens its influence, contributing to a more inclusive and impactful literary ecosystem.
I’m going to test, test, test, and see what resonates with people because I want to be helpful.
—Hesha Abrams
The book marketing landscape is ever-evolving. By prioritizing experimentation and adaptation after their book has launched, authors can amplify their impact, engage diverse audiences, and foster meaningful connections.
Take Action
Perform an audit of your book marketing efforts to date. What has brought you joy and results, and what hasn’t been as successful? Consider whether or not you should stop doing the things that aren’t working for you and pivot to other initiatives.
Hesha Abrams—master mediator, keynote speaker, and author of Holding the Calm: The Secret to Resolving Conflict and Defusing Tension—has written and spoken widely to audiences around the globe who are seeking a better understanding of conflict and pragmatic ways to resolve it. Most people are so afraid of conflict. It raises their blood pressure, makes them nervous or afraid and aggressive when that is their only tool. Defusing this tension and helping create harmony where once there was discord is Hesha’s life’s work. She wrote Holding the Calm as a way to share real tools that actually work so that other people can benefit from her experience and resolve conflict and defuse tension in their corner of the world.
I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.