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Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
During this episode, Becky is joined by author and leadership consultant Shanna Hocking. Shanna talks about the challenges of the book marketing journey, knowing when to re-strategize your book plan, and how to move boldly, based on concepts from her book, One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential.
Key Points From This Episode:
[02:06] Shanna talks about her work as a leadership consultant and philanthropic strategist.
[03:09 ] The expectation of book marketing often differs from reality. Shanna shares her aspirations as a first-time author, how she finds joy in the journey, and why it’s important to remain focused on sharing the message of your book with the world.
[05:16] Shanna reveals the challenges she faced on her journey to market her book.
[06:27] Investing in your book launch is a great way to maximize your reach to a larger community of readers. Shanna lets us in on her process for choosing a PR firm to support her book marketing.
[08:30] There are times when authors decide to go in a different direction with their book marketing. Shanna shares how she shifted her strategy to reignite her book journey.
[10:06] Shanna shares the surprises she experienced along her book journey.
[11:06] It is rewarding to authors when readers express that they found value in a book’s message. Becky recalls fond messages from readers.
[12:02] Although book marketing can be challenging, many authors still find joy throughout the process. Shanna describes her most joyous moments.
[13:51] Shanna offers some guidance to aspiring authors looking to market their books.
[15:23] Entrepreneurs and leaders tend to move boldly, paving the way and setting examples for others. Shanna shares how she follows the message of her book by making one bold move every day.
- Identify one bold move for your book today. Email Becky here and let her know what bold move you’ll be making to propel your book marketing forward.
- Visit Shanna’s website and be sure to reach out and connect with her!
- Get your copy of Shanna’s book, One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential. available at all major online retailers.
- Connect with Shanna on LinkedIn, Instagram, Twitter, and YouTube.
- Listen to Shanna’s One Bold Move a Day Podcast.
It’s my best advice truly, to just focus on the message and why you’re doing this in the first place.—Shanna Hocking
You can’t make other people do things, you can only put yourself out there and let the world be ready for your message. —Shanna Hocking
Surprises come in two different sizes and forms. There are super exciting, joyful surprises. And then there’s the “Oh my gosh, did this just happen?” —Shanna Hocking
Practice your strength and resilience strategies, practice them before you need them. —Shanna Hocking
Making a genuine connection is as important of a bold move as making an ask. —Shanna Hocking
There are so many great people out there who can be a part of your team professionally, and just find who feels right for you. —Shanna Hocking
When you make your bold moves, they don’t always go as hoped or planned. But you have a sense of the framework to help you keep going. —Shanna Hocking
You have to keep investing in it well beyond launch because your job is to keep sharing this message. —Shanna Hocking
We are influencing and making a difference to people that we might never know. —Becky Robinson
I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.