Photo by ra2studio /

Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

During this episode, Becky is joined by Ben Fox, Founder of Shepherd. Ben discusses how authors can gain increased exposure, the power of newsletter writing, and the importance of personal branding and showing up authentically online.

Key Points From This Episode:

[03:14] Ben talks about how and why he started his company, Shepherd.

[06:28] For authors, building an online presence is critical for reaching a larger audience. Ben breaks down methods authors can use to promote their books. He also talks about methods his company uses to help authors with book marketing.  

[10:24] New authors face a myriad of challenges when promoting their books. Ben delves into the challenges he sees new authors face on their book marketing journeys. 

[12:35] Ben discusses book sites that have recently emerged and the impact they are having on the book industry. 

[14:02] It’s always good practice to identify what is working well during your book marketing journey. Ben identifies methods that have proven to be successful for authors promoting their books. 

[16:00] Although necessary, having and maintaining multiple social channels can be daunting. Ben gives advice on how to best manage your online presence across multiple platforms.  

[17:25] Sending newsletters to your network is a great way to amplify your message and keep your followers engaged. Ben gives tips for producing consistent newsletters and growing your email list.

[18:38] Ben shares how authors can find out more about his company, Shepherd, and explore methods for achieving increased exposure.

[20:57] Ben talks about why it’s important for authors to show up authentically online and in their personal brands.

Action Steps:

  1. Take a step today to do something on social media to drive more interest to your email newsletter list. If you can think through and implement strategies for growing your email list and committing to producing a consistent newsletter, you’ll be sure to achieve your book marketing goals.
  2. Expose yourself and be authentic. People connect with you on a greater level when they are able to see you as a human being.


  • Visit Ben’s website to connect with him and discover the best new books.
  • Check out Ben’s platform for authors looking to gain increased exposure and sell more books.
  • Connect with Ben on Twitter and Facebook.

Key Quotes:

The biggest problem is that the book landscape online is relatively barren of natural ways to meet your audience. Ben Fox

You have to keep delivering great content.  Ben Fox

Explore using Shepard to help you overcome that winner take all mentality. Becky Robinson

If the email list is the outcome that you’re trying to drive, then having a presence on more social channels might potentially drive a few more people to find out about you. Becky Robinson

Take a step today to do something on social media. Becky Robinson

Expose yourself and be authentic. Ben Fox

People love it when they can see you as a more authentic and complete human being. Ben Fox

There’s a tendency with anything in the online world that once you get famous, you dominate. Ben Fox

To connect with Becky Robinson, send her an email here!