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Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully. 

This episode is about the process of writing a book for your business and how to overcome the inner obstacles you might face along the journey. Becky is joined by Catherine Gregory—Book Coach, Publisher, and Co-Founder of Modern Wisdom Press. During the episode, Catherine shares her expert guidance for writing a book and understanding when it’s the right time to share your message with the world.

Key Points From This Episode:

[01:33] Catherine shares a little bit about herself, her own author journey, and her business. 

[02:53] Catherine dives deeper into the resistance and fear she faced as a first-time author and the resistance and fear she sees in other first-time authors.

[06:06] What should authors be thinking about as they pursue the goal of writing a book to support their business? Catherine explains. 

[06:20] Catherine reveals what causes authors to overthink as they plan their book projects. She also shares how she helps first-time authors get clear about who their ultimate reader is. 

[08:51] Discover how an author – who is not sure what their business will become – can go about writing a book for that business.

[10:24] Catherine talks about how she gets authors into a space where they will allow their inner wisdom to emerge. 

[11:57] Why can having a beginner’s mindset help an author as they start to envision the right book for their business? Catherine shares her thoughts. 

[13:44] Catherine explains how she evaluates whether or not a book idea from one of her authors is the right book for their business. 

[15:08] Learn how to tell the difference between fear and intuition when it comes time to share your work with the world. 

[18:03] Catherine wraps up by revealing how the book writing process has been transformative for her and the authors she supports.

Action Steps:

  1. Download this free resource from Modern Wisdom Press. Use it to access your own inner wisdom and the vision you have for your book and your business. 
  2. Ask yourself some hard questions about the goals you have for your book. Who is your ideal reader? What are the business outcomes that you want to achieve with your book? 


Key Quotes:

Showing up in a new way, as a new version of yourself, can bring up all kinds of self-doubt and fear. —Catherine Gregory 

Know your business well, know your ideal client well, and really understand the language they’re using to talk about their current challenges or their current problems. —Catherine Gregory 

Organizing the content of your book can often be where you birth new, creative ideas and offerings for your business. —Catherine Gregory 

Stay open to being surprised that there may be another direction to go in, or there may be a new story to tell that you didn’t think about telling. —Catherine Gregory 

Sometimes that voice telling you it’s not the right time yet is actually fear. —Catherine Gregory 

To be willing to look at the book journey as part of your own personal growth and evolution is super important. —Catherine Gregory 

To connect with Becky Robinson, send her an email here!