Click here to listen on your device and subscribe!
Welcome to a special bonus season of The Book Marketing Action Podcast with Becky Robinson! As we prepare to launch Season 6, we want to kick off the new year by sharing recordings from Becky’s sessions at Write to Publish 2024—an annual conference that helps writers reach their goals no matter where they are on their journey. This bonus season is split into three parts and covers all of Becky’s Write to Publish sessions on achieving book marketing success.
In the final part of this bonus season, Becky outlines some of the most impactful tactics for effective book marketing, including network mobilization, Amazon review campaigns, public relations, and events. She also brings the episode to a close by sharing a meaningful story about how creating long-term impact is like planting trees and seeing them grow far beyond what you can imagine.
Key Topics of This Episode:
- Becky reviews the four Reach commitments and the Reach Framework, which were the focus of part two of this bonus season.
- Becky spends time sharing the more advanced tactics that can be used to market your book, including:
- Network mobilization (determining your VIPs, launch team, and your “in hopes that” group)
- Amazon review campaigns and Amazon ads
- Public relations (the impact of podcast appearances and some DIY approaches to obtaining media wins)
- Events, including virtual launch parties and webinars
- Becky answers audience questions to wrap up all that was covered during her three sessions on achieving book marketing success.
- Becky concludes with a touching story and inspiration for anyone who wants to create a lasting impact in the world.
Action Step:
- While you’re working on your list of contacts for network mobilization, listen to this episode of The Book Marketing Action Podcast featuring Clint Pulver. He shares the story of how he came up with a list of 10,000 contacts to support his book launch.
Resources:
- Get more details about the brand new Book Marketing Accelerator Course—an ongoing learning opportunity with monthly sessions throughout 2025 that will guide you through every aspect of how to market your book and build momentum for your book launch.
- Sign up to attend Write to Publish 2025, happening June 10-13, where Becky will be hosting a continuing class on marketing and platform building.
- Follow Becky on Instagram and LinkedIn.
- Order Becky’s book, Reach, to access more of her expert insights on creating the biggest possible audience for your message, book, or cause.
Key Quotes:
One of the things that happens when you’re open about what’s real in your life is that you open a door for someone else to connect with something they have also experienced. —Becky Robinson
Open up a spreadsheet, write down the names of every possible person you can think of, and don’t decide for them whether or not they are interested in supporting you. —Becky Robinson
The more personal your request for help is, the more likely people are to follow through. —Becky Robinson
When you have an Amazon review campaign, you want to make it as easy as possible for people to participate. —Becky Robinson
In the media that you pitch, make sure you have the right pitch to the right outlet at the right time. —Becky Robinson
Pay attention to what other authors are doing in terms of their media appearances or article placements. —Becky Robinson
For those of you who are embarking to make a difference in the world, you are looking at a vision and a future that is far beyond what you can imagine, and it is not going to happen overnight. —Becky Robinson
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.