Episode 2: What Is Your Why? & The 4 Phases of Book Marketing

Episode 2: What Is Your Why? & The 4 Phases of Book Marketing
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Welcome to The Book Marketing Action Podcast with Becky Robinson! Becky is the founder and CEO of Weaving Influence, a digital marketing agency that specializes in marketing books and connecting leadership and business professionals with ever-growing networks.

In this episode, Becky talks about the 4 phases of marketing your book.

  1. Building (6 months prior to launching)
  2. Working (4 months prior to launching)
  3. Launching (week of your publication date)
  4. Advancing (1-month and beyond post-launch)

No matter what phase you are currently in, identify the why behind your desire for wanting to market your book. Your main goal for marketing your book should be bigger than book sales. Do you want to grow a business? Or maybe you want to position yourself to become a speaker.

Ask yourself these two questions to identify your why:

  1. Why did you write your book?
  2. What is the job you want your book to do for you in the world?

Let us know what phase of your book marketing journey you are currently in and your why behind marketing your book. You can comment below or email Becky Robinson here.

 

In this episode, we mention our Book Marketing Action Guide. The guide is a comprehensive 4-phase course that is designed to help authors build their platforms, launch or re-launch their books, and get their books to their intended audiences.

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Filed As:  book marketing, authors

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