Episode 4: The Working Phase

Episode 4: The Working Phase
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Welcome to The Book Marketing Action Podcast with Becky Robinson! Becky is the founder and CEO of Weaving Influence, a digital marketing agency that specializes in marketing books and connecting leadership and business professionals with ever-growing networks.

There are 4 phases of your book marketing journey. In today’s episode, Becky talks in depth about the working phase. The 4 phases are:

  1. Building (6 months prior to launching)
  2. Working (4 months prior to launching)
  3. Launching (week of your publication date)
  4. Advancing (1-month and beyond post-launch)

Whether or not you are working with a publisher, you want to give yourself ample time for this phase prior to your launch date. You’re finally done with your book, and all that hard work has awarded you a well-deserved breather. But don’t forget to refocus your energy. Now is the time to work with that foundation you’ve built to successfully market your book. 

Here are a few activities to complete during the working phase. 

  1. Add the book to your website 90 days prior to launching.
  2. Complete and promote your endorsements on social.
  3. Build a launch team.
  4. Create a plan to communicate with your permission-based list.

If you’re currently in the working phase of launching your book, the important action steps you need to take are: looking over your website, creating a plan to communicate with your permission-based list, and brainstorming your network to start building your launch team. What action step will you take today?

Let us know below or email Becky Robinson here.

In today’s episode, we mention Maggie Smith, you can follow her Instagram here or pre-order her new book, “Keep Moving: Notes on Loss, Creativity, and Change,” here.

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Filed As:  BMAP, strategy

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