Episode 5: Launch Teams

Episode 5: Launch Teams
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Welcome to The Book Marketing Action Podcast with Becky Robinson! In today’s episode, Becky discusses launch teams in depth—what they are, and why they are important. Here are a few things to think about when you form a launch team:

  • Make it easy for people to participate. One example: provide ready-made social media content for people to share.
  • Be specific about the ways you ask people to help. For example: “On X date, I would like you to post X content on X social channel.”
  • Provide an advanced copy of your book to launch team participants. Ask them to read the book and leave an Amazon review by the date of your launch week.
  • If someone you know has an email list they regularly send emails to, ask if they will mention your book. 
  • If someone you know has a podcast, ask if they will mention your book or invite you on as a guest. 
  • If someone you know has a blog, ask if they will mention your book in a blog post.
  • Have your team share your book in whatever way makes the most sense for them. 
  • Don’t neglect to dream big!

Remember, it’s important to think of building your launch team as an invitation for others to participate rather than a burden or a favor. 

Action steps for today’s episode:

  1. Take 5 minutes to write down ideas from this podcast to implement.
  2. Begin to write down names and emails of people you want to invite to join your launch team.

I encourage you to complete one of these action steps today and if you do, let us know below or email Becky Robinson here

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Filed As:  book marketing, BMAP

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