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Welcome to Season 2 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Karin Hurt—CEO, Speaker, and Award-winning author.
Today’s episode is continuing the author journey series, based on Becky’s book, which is scheduled for release from Berrett Koehler publishers in April 2022. The book is called Reach: Creating the Biggest Possible Audience for Your Book, Message, or Cause.
Key Points From This Episode:
[00:44] Karin shares about her work in the world and her four books.
[02:20] Karin shares about the beginning of her author journey and how and when she decided to begin growing influence and connections online.
[07:37] For people who are in the beginning of trying to grow a following, create reach, or build a platform, Karin shares when she started gaining traction and how she knew when that was all starting to come together.
[10:57] Karin shares surprising insights she’s gained along her journey.
[15:20] In addition to the principle of consistency, Karin shares other principles that she’s found to be critically important in growing her online influence and the building her business.
[17:55] Karin shares advice for those people who might be struggling to create this type of online presence.
- Map out a schedule to show up consistently. Karin mentioned many times the value of showing up consistently and generously. We would encourage you to think about what a reasonable consistent cadence looks like for you and for your content marketing. That could be blogging, videos, webinars, social media, there are a number of different things that you could choose to focus your efforts on. But what we suggest is to take out a piece of paper or open a Google doc or an Excel sheet and map out what you realistically can commit to. We all have these really lofty dreams about these content marketing goals that we’d like to be able to hit, but we hear a lot from authors that time is a limiting factor. So map out a schedule to keep yourself on track and keep showing up with that consistent cadence.
- What does success look like for you? Karin talked about what success looks like and she touched on it a little bit when she was talking about her blog, and that maybe getting a bunch of views or comments on the blog wasn’t the right measure of success for her. What she really needed to look at was if her content was reaching the right people. So before you get started on your marketing journey, really think about what success looks like to you. And once you know that you can really pivot your marketing strategies and practices to align with those goals. If you’re setting out on your marketing journey without really having thought about what success looks like for you, it can be very confusing to know where to focus your efforts. But if you have clear goals outlined you’ll be able to focus your attention to the areas that can create an impact.
Learn more about the work Karin is doing in the world.
Join Karin every Friday at 11:30 AM (ET) for Asking for a Friend, her weekly video blog.
Tweetables and quotes:
If you really want a platform, you have to show up consistently.
Other thought leaders are not your competitors. They actually might be your competitors, but there is space for everyone. Support their books, support their ideas, as much as you’re supporting your own, and it will come back.
I think sometimes people are generous to the people they think will be able to help them as opposed to just showing up generously to help people.
Don’t get discouraged and really be patient. And then make sure you’re writing for the right people, and that you really care about the quality.
Do we have work that we love to do? Do we have clients that we love to be with? Are we making an impact for those clients? And are we making the revenue that we need to grow? That’s how we measure success now.
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
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I am the owner of Weaving Influence and the leader of the Weaving Influence team. We help authors and thought leaders grow their online influence. I am also a wife and mom of three daughters, and I enjoy running, reading, writing, a good cup of coffee, and dark chocolate.