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Welcome to Season 2 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Wendy Ryan — Author of Learn Lead Lift and CEO of Kadabra.

Today’s episode focuses on a new author’s perspective of the book marketing process. According to Wendy, it is a process that extends far beyond the book launch. She shares her experience as a new author and the lessons she learned while crafting and marketing her book, as well as how important it is for authors to be patient with themselves throughout each step of the journey.

Key Points From This Episode:

[01:48] Wendy shares about herself, her work in the world, and how she came to write Learn Lead Lift.

[02:26] What has Wendy noticed about the book marketing journey as a first-time author?

[03:13] Wendy shares how she has been marketing her book since its publication, and what she envisions as she considers her future.

[06:14] Wendy reveals what marketing strategies have been the most impactful in terms of driving the results she’s most interested in.

[08:04] What’s better: an in-person launch party, or a virtual launch party?

[08:48] Wendy explains what has worked best for her in expanding her audience.

[10:34] There are always challenges that come with publishing a book, especially as a new author. Wendy shares some of the challenges she experienced that she didn’t expect.

[12:19] Wendy reveals some of the things she wishes she had known before she started her journey as an author.

[13:55] Wendy says that it can be helpful to make a patience list and an impatience list, and she gives listeners a glimpse into the items that might be found on each list.

[15:03] Wendy shares some final thoughts about book marketing and what she has learned as a first-time author.

Action Steps:

  1. Craft your own patience and impatience lists. As an author, what are the things you need to be patient about, and what are some things you truly need to be impatient about? Create a list of your own and share it with Becky at
  2. Make a list of all your stakeholders for your book in order to engage in stakeholder analysis and mapping. Who are the people that you’re going to engage with in the process of marketing and selling your book? What do they need to see, hear, and understand from you and your team?


Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @ceo_wendy so she knows you enjoyed this episode!

It takes a lot more time than we think it might to go through the journey of publishing a book, and it doesn’t end with the book launch. – Wendy Ryan

It really helps to have some dedicated, bigger chunks of time to write. – Wendy Ryan

I really encourage people to start their social media strategy at least six months before their launch, instead of two months before…like I did. – Wendy Ryan

For content creators, whether you’re a book author or a writer elsewhere, you have to think about all the different ways that your content is going to be consumed. – Wendy Ryan

When we cultivate patience, it sets us up for much more success. – Wendy Ryan

I would strongly encourage everyone to think about building their support team early. – Wendy Ryan

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

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