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Welcome to Season 2 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Ronne Rock — marketing professional and author of One Woman Can Change The World.

Today’s episode focuses on how a marketing expert plans their book launch. According to Ronne, marketing helps to understand the value of something, and then allows your audience to see the value that they can contribute back to it. She shares her experience as an author and her work in the marketing industry, and she reveals how she formed a strong launch team for her book, One Woman Can Change The World.

Key Points From This Episode:

[01:17] Ronne shares about herself, her book, and her work in the world.

[04:35] Ronne describes her author journey, her publishing choice, what inspired her to write her book, and what the experience has been like for her.

[11:47] Since Ronne is a marketing expert, does that mean she had a great marketing plan for her book? She reveals what she learned about marketing as a result of her journey as an author.

[19:27] Ronne talks about how she formed her launch team, what she requested from them, and what she recommends other authors do as it relates to gathering a launch team for their books.

[19:27] Learn how many people were actually on Ronne’s launch team.

[26:19] Ronne shares one final piece of advice for authors to implement into their book launch journey. 

Action Steps:

  1. If you’re a business book author and you’re interested in finding out how Weaving Influence can support your launch team, email We want to make sure you have all of the resources needed to set you up for success.
  2. If you’re planning for a book launch, take the time to explore the idea of launch teams. Showing up with resources for your launch team and connecting personally with them can make your plan so much more effective.


Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @RonneRock so she knows you enjoyed this episode!

My joy comes from telling a story, especially stories of hope, against a landscape of destruction or a landscape that feels very desolate. – Ronne Rock

To the people out there who think, “I want to write a book, but it seems scary.” The answer is, yes, it is. – Ronne Rock

No matter what comes of your book, it is a worthy book to be in the marketplace. And whether it is read by a million people or 100 people, those words are still worthy of being shared. – Ronne Rock

Have that group of people who will remind you that they are in it with you, that they are bragging about you, that they are coming along beside you, and that they are not going to walk away. – Ronne Rock

For you as a marketing person, whether you’re the author or you have a marketing firm, you must help contribute to the experience so that a reader will say, “Ah, I want to walk through the pages of that book.” – Ronne Rock

You want someone to walk out of your book changed. – Ronne Rock

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

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