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Welcome to Season 2 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Arthur Woods— social entrepreneur and co-author of Hiring for Diversity.

Today’s episode focuses on how to measure and maintain the success of your book after it has launched. According to Arthur, building a great team, great partnerships, and a great community around your book is a crucial part of the marketing journey. He shares his experience writing Hiring for Diversity on a tight schedule, the unique approach he and his co-author took to writing it, and how he has continued to share the book with the world.

Key Points From This Episode:

[01:25] Arthur shares about himself, his work, and his book, Hiring for Diversity.

[02:39] Some of the questions you might be facing when writing a book are: Am I worth it? Am I qualified? Does anyone want to listen to me? Arthur discusses some of these psychological barriers that people face as they move toward a book project.

[04:16] Arthur explains the strategy he and his co-author used when writing Hiring for Diversity, called the waterfall approach.

[06:12] It can be helpful as an author to have an external deadline that you’re working toward. Arthur shares what he enjoyed about that part of the writing process.

[07:51] Arthur goes into detail about how he planned his launch and what his approach to the launch strategy was. 

[09:40] How does Arthur measure the success of his launch? He explains. 

[10:54] Arthur speaks about how he is continuing to build a community around his book post-launch.

[11:53] Arthur explains the importance of Amazon reviews and how they have been going since the launch of Hiring for Diversity.

Action Steps:

  1. Create a way to have ongoing community engagement with your book. Come up with a regular, virtual way to bring people together to talk about the topics in your book.
  2. If you’re second-guessing yourself as a writer, make a list of everything you believe could be impactful about your book. Take the time to think about how your writing can make the world better.
  3. If you’ve already written a book and are still struggling with imposter syndrome, make a list of the reasons why you wrote your book. Reflect on the value your book has brought, and could still bring, to the world. 
  4. If you’re someone who has access to resources, like a publisher or marketing agency, share how you found them and what your journey has been like. There’s an equal distribution of ideas, but there isn’t an equal distribution of the ability to share those ideas, and you can help change that.


  • Explore Arthur’s co-founded company, Mathison, focused on technology for helping companies build a more inclusive and representative workforce. 
  • Learn more about, and buy your own copy of, Arthur’s book, Hiring for Diversity.
  • Connect with Arthur on LinkedIn.

Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @ArthurWoods so he knows you enjoyed this episode!

At the end of the day, we have to ask ourselves, why? Why do we write a book? – Arthur Woods

It does take having a lot of great people around you, building a great team, and working with amazing partners, because you don’t have to shoulder all of this work by yourself. – Arthur Woods

Rather than trying to write end to end, we focused on one chapter at a time. – Arthur Woods

Build a lot of awareness, build community, and most importantly, use the book as a resource to continue leveraging your partnerships. – Arthur Woods

Optimizing Amazon was a major part of doing this work well. – Arthur Woods

It’s such an amazing feeling to realize this is bigger than just you, it’s about the people around you — the people rallying behind what your ideas really are — and seeing how everyone’s reacting to it. – Arthur Woods

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

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