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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Laura Gassner Otting, Executive Coach, Speaker, and Author of Limitless.

This episode focuses on the benefits of showing up as your authentic self when marketing your book. Laura reveals how her book, Limitless, became a bestseller and the strategies she used to achieve that success. She emphasizes the importance of being yourself, writing about what you know, and asking people for help throughout each step of your author journey.

Key Points From This Episode

[01:10] Laura shares about herself and her work in the world. 

[05:04] Discover Laura’s tactics for getting her book on the bestseller list.

[10:19] Laura reveals the benefits of asking for help and how to do it authentically. 

[12:48] When asking people for help, did Laura ask a collective group, or did she reach out to people one-on-one? She explains her strategy.

[15:17] Laura discusses the new book she has been working on, titled Wonderhell.

[19:38] Did Laura work with a Big House publisher or a hybrid publisher? She reveals the answer.

[21:50] Laura explains the benefits and limitations of choosing a Big House publisher or choosing a hybrid publisher. 

[24:53] Laura shares her belief that having a deeper connection with your publisher leads to greater success for your book.

[27:10] Discover the benefits of being your authentic self when marketing and launching your book. 

[30:22] Laura reveals the importance of writing about what you know and what you have experienced in your own life. 

Action Steps:

  1. Ask for what you want and ask people to help you. No matter where you are on your book marketing journey, there are always people who can support you.
  2. Show up more as your authentic self on social media. People want to be part of a world that’s more relatable to them, so create content that shows who you really are.

Resources:

Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @heylgo so she knows you enjoyed this episode!

The truth is that writing the book is so much easier than marketing the book. – Laura Gassner Otting

I think finding a publisher who’s going to actually pay attention to you and hold your hand and actually work with you through the questions that are so unique to you is the way to do it. – Laura Gassner Otting

Despite the fact that I did well with marking this book, it’s because I had a lot of really good partners along the way. – Laura Gassner Otting

My newsletter open rate went from like 15% to 40% basically overnight when I started actually being me and being real. – Laura Gassner Otting

I can only write about what I know. – Laura Gassner Otting

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

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