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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Jason Marc Campbell, Podcast Host and Author of Selling With Love.
This episode focuses on how authors can market and sell their books with love. Jason shares the five approaches to selling with love and explains how important it is for authors to really believe in the value that’s contained within their book, in addition to thinking about how it will impact the lives of readers. He emphasizes that the process of selling is not about manipulation, it’s about empathy.
Key Points From This Episode
[01:20] Jason shares about himself and his work in the world.
[03:02] How is Jason choosing to infuse his own book marketing with the idea of selling with love? He explains.
[07:23] Jason shares more of the strategies from Selling With Love that he is using to promote book sales.
[09:45] Hear more about the five approaches to selling with love that Jason writes about in his book.
[12:56] Jason explains how he is dealing with the vulnerability that comes with launching his book.
[17:17] Jason concludes by describing the first, and most important, strategy of selling with love: loving the impact.
- If you’re an author feeling vulnerable about selling your book, get out a piece of paper and write down what some of your fears are. Look for ways to address the issues around the fears.
- Take the time to sit down and write about the impact that each copy of your book will make. How is your book going to make readers show up differently at work or with their families? What’s the impact that every copy will have on the world as a whole?
- You can buy Jason’s book, Selling With Love, listen to his podcast, and connect with him on social media through the Selling With Love website.
Tweetables and quotes:
If you choose to share on Twitter, don’t forget to tag @jascampbell17 so he knows you enjoyed this episode!
There’s so much literature on book marketing that exists that shares techniques you can use. – Jason Marc Campbell
When it comes to loving the process of selling, you’re not talking about manipulation, you’re talking about empathy. – Jason Marc Campbell
It’s a personal growth experience to write a book and to market a book. – Jason Marc Campbell
Loving the self is all about recognizing that there are going to be fears, and there are going to be some rejections. – Jason Marc Campbell
There are self practices that you can embody that make you more resilient, more excited, more enthusiastic, more primed, and ready to go and do more sales activities. – Jason Marc Campbell
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I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.