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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Dorie Clark – a recognized communication coach and Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out.
During the episode, Dorie and Becky discuss the fourth commitment of Reach: Longevity.
Dorie shares about the impact of earning your success, which is a road with no shortcuts or magic wands. She emphasizes that if we want to make an impact with our ideas, then we need to be prepared to do what is necessary to make those things happen – put in the time and energy.
Key Points From This Episode
[03:01] Dorie shares her approach to marketing The Long Game and the different techniques she used when marketing her previous books.
[05:25] Learn more about how Dorie prioritized the marketing of all her books.
[07:16] Dorie reveals how to realistically make a bestseller list, including how long her book was on the Wall Street Journal Bestseller list.
[11:33] What advice for first-time authors does Dorie have for authors to build longevity and make a list? She shares her biggest learning moments.
[13:32] Discover Dorie’s retrospective insights about launching her previous books.
[15:56] Dorie shares her belief in “playing the long game” and her deep realization that there is a balance between patience and proactiveness.
[15:56] Dorie explains her journey doing TEDx talks and how long it took her to have one talk reach 1 million views currently.
[19:59] Dorie lays the foundation for a concept called “strategic patience” and how those who value longevity will see the fruits of their labor.
[22:34] Listen to hear Dorie expound on setting expectations on time, how many years it can take to build influence, and why the consistent effort of sharing your ideas is paramount.
[28:32] Dorie talks about how anyone wanting to make an impact has to “play the long game.” There might be detours but no shortcuts.
[30:58] Dorie closes out the interview with important resources to help listeners become long-term thinkers in their lives and careers.
Action Steps:
- Read The Long Game. In her book, Dorie shares principles and frameworks guiding readers through doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard.
- Download Free Assessment. You can find Dorie’s 42- page Stand Out Self-Assessment Workbook on her website.
- Listen to Dorie’s TEDx Talk. With over 1 million views currently, Dorie’s TedX talk shares three hidden reasons people fall into an endless loop of feeling constantly busy, and invites you to question what really motivates how you spend your time.
Resources:
Tweetables and quotes:
If you choose to share on Twitter, don’t forget to tag @dorieclark and @beckyrbnsn so they know you enjoyed this episode!
If you keep working the process, if you do keep doing the right things, good, good things will happen. — Dorie Clark
Success is something that we work for, and we work for it over time. — Dorie Clark
Success is a process, and it is a process that does not necessarily look like a straight line. — Dorie Clark
Everybody would like for success to come rapidly… it just almost always takes a lot longer than you want it to. — Dorie Clark
There is virtue in plugging away…because you have been doing the work. — Dorie Clark
So much positive comes when you just keep chopping the wood and carrying the water. — Dorie Clark
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
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I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.