The Pitching Game: How PR Is Like Dating

The Pitching Game: How PR Is Like Dating

Zoosk. Tinder. Match. The internet has changed the world of dating as much as it has changed the world of media. That said, when it comes to finding a media match—the process isn’t much different than what it was like three decades ago—research and relationship...
Making the Grade on HAROs—6 Tips for HARO Success

Making the Grade on HAROs—6 Tips for HARO Success

In almost every group project I was ever involved with in school, from elementary through graduate level, there was always someone who took on the lion’s share of the work and someone who didn’t pull their weight. When it comes to putting together a news story these...