The Effectiveness of Email Marketing

The Effectiveness of Email Marketing

Open up your inbox and you’ll probably find at least one, if not several, newsletters. They come at us fast and furious. From thought leaders to food bloggers, it seems like everyone has a newsletter. But, why, with so many other content sharing outlets, do we choose...
Why Promoting a Book is Not Promoting Yourself

Why Promoting a Book is Not Promoting Yourself

From time to time, I work with a client who is uncomfortable with self-promotion. If you want to write, publish, and market a book, you will need to get used to the idea of promotion, but not of yourself. You need to be committed enough to your message to promote it....