The True Value of an Email List

The True Value of an Email List

Yesterday, while talking with a friend and potential client, I heard myself use a phrase that makes me cringe now, upon reflection: “The money is in the list.” I’m cringing now because, as my almost-eleven year old daughter is fond of saying lately,...
The True Value of an Email List

Does Value = Money?

My daughter has a cupcake business. So far, Mom and Dad are her angel investors. We buy all the supplies. She uses items from our pantry to make her sweet treats. When she sells an order, she keeps all the profits. (She keeps the tips, too.) I use profits in the...