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Why Trade Publications Could Be Better Than the Wall Street Journal

Why Trade Publications Could Be Better Than the Wall Street Journal

by Whitney Heins | Jun 18, 2019 | Influence Building

When we ask our clients what their media goals are, many say they want Oprah or the front page of the Wall Street Journal. These are lofty goals — and while there’s nothing wrong with dreaming big, oftentimes such an elusive placement isn’t all it’s cracked up...
What It Takes to Get Into the Wall Street Journal

What It Takes to Get Into the Wall Street Journal

by Whitney Heins | Jun 11, 2019 | Influence Building

If our clients had one thing in common, it would be that they dream of being featured in the Wall Street Journal, or a top-tier national outlet of its ilk. But as more people have this dream, the opportunities for achieving it are shrinking. According to a recent...