by Whitney Heins | Aug 2, 2016 | Marketing
It’s back to school season! And, recently I found myself going back to school of sorts when I stumbled upon some old public relations textbooks. Thumbing through them, I thought—“Geez, if I wrote like this, readers would fall asleep halfway through the lede!” Much has...
by Guest Author | Dec 17, 2013 | Marketing
Story marketing is a big buzzword in marketing circles right now and deservedly so. I think the reason stories work so well for business is because they speak to your client or customer on a human level. As humans, we respond to stories, we connect to their messages....