Rules of Engagement in Media

Rules of Engagement in Media

What’s your biggest pet peeve? Is it when people chew with their mouths full? Or don’t take their shoes off when they come into your home? Mine is when people don’t ask questions in a conversation. This isn’t because I like talking about myself, but because it shows a...
Why You MUST Stop Creating New Content

Why You MUST Stop Creating New Content

Whenever I consult with clients, I share a lot of helpful, wise advice that I would do well to listen to and implement myself. Top on the list is the importance of repurposing content. The clients we work with have decades of experience; most have been writing...
Featured on Friday: TBB Member @JaneAnderson

Featured on Friday: TBB Member @JaneAnderson

We do a lot of book launching around here. And while many of our processes and tools have changed over the years, there’s one aspect of our book launch work that has been steadfast – the important role that the volunteer members of Team Buzz Builder (TBB)...