Month: December 2010

Increasing Your Influence as a Blogger | Part One

| | Social Media | 17 Comments

You type out your thoughts and ideas.

Sometimes words flow easily and your fingers, though nimble, can’t keep pace. Other times you type, delete, backspace, start again. You stare at the white of your screen, the blinking cursor. You wait for the words to come.

When you finish your post, those three or four or five hundred hard-won words: you tweet, you wait. You’re looking for a response, some comments or a string of re-tweets. You want to be read. You want to be heard. You want your words to make a difference — to someone, somewhere.

You may blog to build your business, build your portfolio, or build your life. But what you’re really building is the opportunity to »

I’m Not the Only One Listening

| | Social Media | 15 Comments

You know I love Twitter, right?

I’ve written a lot about my enthusiasm for Twitter. So, this morning, when a Facebook friend— his name is Brian— posted a link to his brand new blog, I asked him if he uses Twitter.

His response: “I’m on Twitter, but it’s completely useless as a promotion tool! Twitter = Everyone speaking, no one listening!”

Before we go any  further, let me tell you that I don’t know Brian well. We’ve never met but we have a lot of mutual friends. I know he likes pizza, he has a cat, and he’s a comedian…a good one, probably. His posts on Facebook make me laugh.

But I had a strong reaction to »

A Bright Thread of Grace

| | Inspiration | 7 Comments

Four years ago today, I got up early to drive to the airport to pick up my sister-in-law, Dana.

Round-bellied, I had spent Christmas afternoon taking down our Christmas tree and getting our home in order.  My two young daughters didn’t seem bothered by the day we spent packing up and putting away. As we worked, we talked about the baby born on Christmas day —the greatest gift of all — and about the gift of another baby, the one we would soon welcome to our family.

Dana had called me several weeks before with an offer of help during the birth of our new daughter. I hesitated, not because I didn’t want or need the help, but because I »

Christmas Thoughts 2010

| | Inspiration | 7 Comments

It’s the night before Christmas Eve. Throughout this season, I have been reflecting on how different my life is this year than last: I am living in a new home, a new state; I started a new job with a new team; I am writing this new blog.

Looking for ideas for this before-Christmas post, I clicked over to the other blog to read what I posted last year. What I discovered is that even though things are different this year, they are also very much the same.

Let’s take a look together:

I have a new favorite place to write. It’s an odd place, not the most comfortable spot in the house. I’ve adopted this spot, though, »

Building a Brand

| | Social Media | 13 Comments

In the summer of 2009, I attended a half-day conference . As my friend and I filled out our name tags, I suggested that we put our Twitter handles on our tags instead of our names.

I’d been tweeting for about two months at that point, and I was hooked. When I introduced myself as my Twitter handle, I began to merge my personal identity and brand with the brand of the blog I was writing.

At the time, it seemed like a great strategy.

Yet as I worked to build the blog’s brand, my own brand became obscure, both to myself and to others. My professional identity became fused with the blog’s identity. I didn’t only write the »

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