Tag: social media tips

Will Live Video Save Twitter?

| | Social Media | 0 Comments
Will Live Video Save Twitter?

Twitter has been holding on for dear life for more than a year now. You can find article after article claiming the end is near. Even Donald Trump, possibly one of the most active Twitter users, left the social platform out of his tech summit — a snub that further demonstrated the hard times the company is facing.

Those who love Twitter are looking with hope to the newly rolled-out Twitter live video. Twitter live »

Is it Time to Give Your Social Accounts a Refresh?

| | Social Media | 0 Comments
Is it Time to Give Your Social Accounts a Refresh?

Even if you don’t have children, you’ve probably noticed the back-to-school sales and first day of school pictures on your Facebook feed. Summer is winding down. Days are getting shorter. Nights are getting cooler. Well, not where I live in Northern Virginia, but I hear that in some parts of the country nights are getting cooler and fall is coming.

While I’m not in school currently and I don’t have children of my own, I »

What Live Video Can Do for Your Thought Leadership

| | Social Media | 1 Comment
What Live Video Can Do for Your Thought Leadership

Live video has been available on social media for just over a year now, and it’s only becoming more powerful. Case in point: the House of Representatives sit-in, staged by Democrats, wasn’t broadcast live on television. C-Span’s cameras were forced off. So members and attendees took to their smartphones and streamed the speeches on Periscope and Facebook Live.

It was a seminal moment for social streaming.

Just days afterwards, YouTube made live video available on »

Why You Should Tap Into Trending Conversations on Social Media

| | Social Media | 1 Comment
Why You Should Tap Into Trending Conversations on Social Media

Are you doing everything right on social but still experiencing slow growth? You’re not alone.

Organic growth, which means attracting fans and followers through non-paid avenues, can be a slow process. It takes time and consistent effort to build a tribe on social media.

There is, however, a free and easy way to reach more people — and hopefully, pump up your fan base a little faster: start posting content around trending topics.

TacoBell, Oreo, »

Social Media and Story Marketing: Good Alone, Great Together!

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Story Marketing

Story marketing is a big buzzword in marketing circles right now and deservedly so. I think the reason stories work so well for business is because they speak to your client or customer on a human level. As humans, we respond to stories, we connect to their messages.

The truth is that story marketing is nothing really new, just a different spin on what’s always been a primary driver in marketing – creating an emotional »

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