by Becky Robinson | Apr 26, 2018 | Book Launch
Whenever I talk about book marketing, I reference running. My most often-repeated phrase about book marketing is that book marketing is not a sprint, it’s a marathon. Since book marketing and marathon training/running have consumed a lot of my time in the last...
by Becky Robinson | Jan 2, 2018 | Book Launch
Your already existing networks are your greatest asset in book marketing. Your book marketing efforts will succeed (or not) based on your follow-through in reaching and mobilizing your networks. As part of our book launch process, we brainstorm lists of networks with...
by Becky Robinson | Oct 17, 2017 | Influence Building
In crafting core values for our company, I landed on responsiveness as especially important for the kind of work we do. With so many different communication channels and nearly constant information overload, I wanted to be sure that we focused our attention on staying...
by Becky Robinson | Sep 12, 2017 | Influence Building
Of all our core values, generosity is the one I most enjoy incorporating into work and life. Giving is fun. When I give, I can immediately notice the benefit I am bringing to the person receiving the gift. More than that, what I receive in return is often far more...
by Becky Robinson | Aug 8, 2017 | Leadership
Our team is a great hybrid of virtual and local. In the beginning of my company, I hired mostly remote team members and enjoyed the flexibility of finding the right person for each role; without the limit of geography, I could hire anyone. As the company grew and...
