by Kelly Edmiston | Jun 18, 2025 | Book Launch, Influence Building, Marketing
Prioritizing Webinars for Book Launches Webinars serve as a powerful marketing tool for authors who want to make a significant impact. Offering a blend of personal connection and digital reach, webinars provide a platform to market yourself to new audiences, establish...
by Kelly Edmiston | Jun 4, 2025 | Book Launch, Marketing, Social Media
What is Goodreads When we ask authors if they have an account on Goodreads, we’re often met with: Goodreads? What’s that? At the reader level, Goodreads is an online platform that helps bookworms find and share books they enjoy. At the author level,...
by Kelly Edmiston | May 21, 2025 | Book Launch, Influence Building, Marketing
Why Amazon Reviews Matter Amazon reigns supreme when it comes to book sales, accounting for an estimated 50-80% of the book market, depending on genre and format. This stronghold on the market provides incredible opportunities—and challenges—for an author...
by Kelly Edmiston | May 7, 2025 | Book Launch, Marketing
What Are Bulk Buy Incentives Selling books is really hard! One way to sell more books is to focus your energy on bulk sales. Bulk buy incentives represent book marketing techniques that amplify book sales by encouraging customers to purchase multiple...
by Kelly Edmiston | Apr 23, 2025 | Book Launch, Influence Building, Marketing
What Are Amazon Category Rankings? Amazon category rankings are a critical yet often misunderstood component of book marketing and visibility for authors. This complex system is more than just a numerical position—it determines how easily readers can discover your...
by Kelly Edmiston | Apr 9, 2025 | Book Launch, Influence Building, Marketing
Why You Need to Engage Your Network Your existing networks are your greatest asset in book marketing—and reaching and mobilizing your networks is crucial for book launch success. This process is known as Network Mobilization and should be a part of your book...
