by Christy Kirk | Apr 5, 2016 | Social Media
It’s not just the people of Texas who believe that bigger is better. Most people on social media obsess over the size of their following, but size without engagement is a very hollow goal. I often recount the story of a brand I worked with briefly. They had more than...
by Christy Kirk | Feb 16, 2016 | Social Media
Have you left the “social” out of social media marketing? It’s easy to use social channels as a megaphone to spread the word about a brand, but megaphone marketing doesn’t have much ring to it and delivers very few results. Social works when a brand...
by Christy Kirk | Jan 12, 2016 | Social Media
Social media marketing is a peculiar field. It changes regularly and unexpectedly, there are new platforms and tools coming on the scene every day, and what delivers results one day could fail spectacularly the next. It is our role as marketers to constantly educate...
by Christy Kirk | Dec 9, 2015 | Social Media
Periscope is Twitter’s live broadcasting tool, and it’s fast becoming the place to be to grow and develop your online brand. Large companies like Nestle, Tide, Fiat, and Taco Bell were quick to use Periscope for customer service, tutorials, Q&A sessions, and...
by Christy Kirk | Nov 10, 2015 | Inspiration
Do you sometimes look up at the clock and wonder where the time went? Do you get distracted by Facebook updates and email? Me too! I noticed my distractions increased in direct proportion to how interested I was in the task at hand. But let’s face it, not every task...
