by Guest Author | Jun 24, 2014 | Marketing
Mobile apps have made use of push notifications for a while, teaching developers a thing or two about user engagement. How can content marketers use the same technique? Read on. Mobile push notifications have made engaging users easy, while also providing deep...
by Guest Author | Apr 1, 2014 | Social Media
My mentor was despairing of me. In my coaching session, he was helping me through my sales technique. I was being particularly dim, although I’m sure it was as a result of the resistance I felt inside whenever “selling” was an activity I had to contemplate. I think he...
by Guest Author | Mar 25, 2014 | Social Media
Months ago, while incubating my NYC social testing startup, CredSpark, I met an agent who said she was interested in my idea, and she thought we’d be a good fit to recommend to some of her more “teaching-minded” authors. What an interesting distinction, I thought to...
by Guest Author | Feb 25, 2014 | Marketing
Marketing in the 21st century is evolving fast. The digital revolution has changed the way people consume the news, pick up on new ideas and purchase goods. This is great news for smaller organizations (and authors) as, whilst a big budget is still helpful to purchase...
by Guest Author | Jan 22, 2014 | Leadership
Or do you tend to yield? Do you give power away to your talented people? Veronika, a manager in a global drug research and development company, woke up one morning and recognized that 20 percent of her employees were doing 80 percent of the thinking. She was concerned...
