by Guest Author | Jan 22, 2014 | Leadership
Or do you tend to yield? Do you give power away to your talented people? Veronika, a manager in a global drug research and development company, woke up one morning and recognized that 20 percent of her employees were doing 80 percent of the thinking. She was concerned...
by Guest Author | Dec 17, 2013 | Marketing
Story marketing is a big buzzword in marketing circles right now and deservedly so. I think the reason stories work so well for business is because they speak to your client or customer on a human level. As humans, we respond to stories, we connect to their messages....
by Guest Author | Dec 10, 2013 | Social Media
Like it or not, publishers, booksellers, readers, and the media think of you and your book as part of a category—they associate you with other books, authors, ideas, styles, location etc. My primary category, for example, is listed right on the back of my book:...
by Guest Author | Dec 3, 2013 | Social Media
I always knew I wanted to write children’s books but needed a way to fund the project to make it happen. My dream became reality when I discovered Kickstarter and started my campaign. Founded in 2009, the website serves as a meeting point for artists to find...
by Guest Author | Nov 26, 2013 | Social Media
Most of us have probably seen these abstract images, consisting of black and white squares, and it’s becoming a common occurrence to see these squares used everywhere. Rather impressive, considering that they have only been around for 20 years. Originally designed in...
