by Guest Author | Dec 17, 2013 | Marketing
Story marketing is a big buzzword in marketing circles right now and deservedly so. I think the reason stories work so well for business is because they speak to your client or customer on a human level. As humans, we respond to stories, we connect to their messages....
by Guest Author | Dec 10, 2013 | Social Media
Like it or not, publishers, booksellers, readers, and the media think of you and your book as part of a category—they associate you with other books, authors, ideas, styles, location etc. My primary category, for example, is listed right on the back of my book:...
by Guest Author | Dec 3, 2013 | Social Media
I always knew I wanted to write children’s books but needed a way to fund the project to make it happen. My dream became reality when I discovered Kickstarter and started my campaign. Founded in 2009, the website serves as a meeting point for artists to find...
by Guest Author | Nov 26, 2013 | Social Media
Most of us have probably seen these abstract images, consisting of black and white squares, and it’s becoming a common occurrence to see these squares used everywhere. Rather impressive, considering that they have only been around for 20 years. Originally designed in...
by Guest Author | Nov 12, 2013 | Social Media
Working in the world of local television news, social media was once seen as an enemy, just another thing added to a long list of things we have to get done by deadline. There just wasn’t enough time in the day to get everything done and to have it done...
