by Whitney Heins | Jul 11, 2017 | Influence Building
We covered for each other when our breaks took longer than the commercials. We ensured we pronounced names correctly. We brainstormed and experimented with ideas of how to improve our show. And we kept each other awake—and sane—while working the midnight shift. The...
by Whitney Heins | Jun 13, 2017 | Influence Building
It often comes up in conversation with clients–what influence do we, public relations professionals, have on the media? Unfortunately, the answer isn’t simple. Some research shows that up to 80 percent of media coverage is influenced by public relations....
by Whitney Heins | May 30, 2017 | Leadership
I was recently asked to teach undergraduate students at the University of Tennessee about public relations. This new opportunity got me thinking about what the world of PR will be like when these students graduate, and what skills they’ll need to be leaders in...
by Whitney Heins | Nov 15, 2016 | Marketing
Zoosk. Tinder. Match. The internet has changed the world of dating as much as it has changed the world of media. That said, when it comes to finding a media match—the process isn’t much different than what it was like three decades ago—research and relationship...
by Whitney Heins | Oct 25, 2016 | Marketing
For the past few years, there’s been a myth swirling around the public relations world about a zombie being in our midst. This so-called zombie can be recognized by its headline, subhead, dateline, and lead. It’s a press release. With news like the Public Relations...
