by Becky Robinson | Aug 27, 2024 | Marketing
Photo by taskinceyhan / 123rf.com Information in this article is pulled from Episode 139 of The Book Marketing Action Podcast featuring Ginelle Testa. Authenticity has proven to be a powerful tool when it comes to book marketing. When authors leverage...
by Becky Robinson | Aug 27, 2024 | Podcast
Photo by Ki’ami King (Depth of Violet) Click here to listen on your device and subscribe! Welcome to Season 5 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your...
by Becky Robinson | Aug 14, 2024 | Influence Building
Over the years of leading Weaving Influence, I’ve worked closely with others. Though I am the only owner working in the company, I consider my team members to be partners in my work. These days, I work most closely with Amy Driehorst, our Chief Operating...
by Becky Robinson | Aug 7, 2024 | Book Launch
Once your book has launched, you may be unsure of how to continue marketing over time. One of my favorite approaches is to incorporate new, creative initiatives at least quarterly, planning with pen and paper. Start with a blank piece of paper and...
by Becky Robinson | Aug 6, 2024 | Marketing
Photo by liudmilachernetska / 123rf.com Information in this article is pulled from Episode 138 of The Book Marketing Action Podcast featuring Mary O’Donohue. Just the thought of securing media exposure for a book can be daunting for authors. Feelings of fear and...
by Becky Robinson | Aug 6, 2024 | Podcast
Photo by liudmilachernetska / 123rf.com Click here to listen on your device and subscribe! Welcome to Season 5 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your...
by Becky Robinson | Jul 25, 2024 | Marketing
Photo by Olena Yakobchuk / 123rf.com Information in this article is pulled from Episode 137 of The Book Marketing Action Podcast featuring Caroline J. Sumlin. The author journey is layered, creating a different experience for everyone who chooses to...
by Becky Robinson | Jul 25, 2024 | Podcast
Photo by Olena Yakobchuk / 123rf.com Click here to listen on your device and subscribe! Welcome to Season 5 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence...
by Becky Robinson | Jul 9, 2024 | Book Launch
I’ve often used the analogy of a wedding to describe the planning and preparation required for a momentum-filled book launch. I recently traveled to Kentucky for the wedding of my niece, which inspired even more connections between how we involve our communities when...
by Becky Robinson | Jun 25, 2024 | Marketing
Photo by Anastassiya Bezhekeneva / 123rf.com Information in this article is pulled from Episode 136 of The Book Marketing Action Podcast featuring Hesha Abrams. We frequently discuss how authors should prepare to market their books leading up to launch and...
