Episode 4: The Working Phase

Episode 4: The Working Phase

Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson! Becky is the founder and CEO of Weaving Influence, a digital marketing agency that specializes in marketing books and connecting leadership and...

Bridging Differences for Better Mentoring

Lean Forward. Learn. Leverage. This week’s featured book is a comprehensive guide to helping mentors and mentees bridge gaps between and among cultures—a growing issue in today’s diverse workplace, and is coauthored by the founder and CEO of the Center for...
Episode 3: The Building Phase

Episode 3: The Building Phase

  Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson! Becky is the founder and CEO of Weaving Influence, a digital marketing agency that specializes in marketing books and connecting leadership and...
Episode 1: An Introduction

Episode 1: An Introduction

  Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson! Becky is the founder and CEO of Weaving Influence, a digital marketing agency that specializes in marketing books and connecting leadership and...
The Book Marketing Action Podcast

The Book Marketing Action Podcast

We’re excited to announce that we are launching a podcast! It’s called The Book Marketing Action Podcast, and as you can probably guess from the title, it’s going to be about all things book marketing. You might be wondering why we’re starting this podcast when we...
We DO Judge a Book by Its Cover

We DO Judge a Book by Its Cover

We’ve all heard you should never judge a book by its cover, but the reality is we do—and readers do. Authors spend months and sometimes years writing their books, but just minutes making decisions about how the book looks and feels. The visual elements of a book...
Goodreads: A Key Author Tool

Goodreads: A Key Author Tool

When we ask new clients if they have a personal account on Goodreads, we are often met with blank looks. Goodreads? What’s that? If you’re having the same reaction right now, then grab a cup of coffee and keep reading—because if you’re an author and you’re not using...
Why Amazon Reviews Matter

Why Amazon Reviews Matter

How many of you have ever purchased—or not purchased—a book because of a review you read? I’ll be the first to admit that many of the books currently on my nightstand, waiting to be read, are there because of an Amazon or Goodreads review. Although I occasionally add...
Amazon Rankings Explained

Amazon Rankings Explained

Writing a book takes a tremendous amount of time and dedication. Once that book is released to the world, it’s every author’s hope that it will be well received by readers, and make a best seller list. While we don’t discourage our authors from aiming for a list, we...