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You’ve Been Booked as a Podcast Guest, Now What?
Photo by fedrunovan / 123rf.com 9 Tips to Be a Great Podcast Guest Congratulations! You’ve been invited to appear as a guest on a podcast to share your expertise and tell your story, but the time to celebrate is short-lived; your work is just beginning. Don’t worry;...
The Power of Podcasts And Why They Should Be in Your Media Arsenal
Photo by Christian Horz / 123rf.com In a world where traditional media—TV, newspapers, print, and even digital publications—are seeing massive drop-offs, podcasts continue to rise above the rest. According to a recent Nielson report, podcasts continue to grow by more...
A Decade Later – Christmas Thoughts
It’s just a few days before Christmas. A few weeks ago, Aubrey, my colleague, discovered a Christmas blog post I wrote in 2010. She thought it would be fun for me to compare and contrast my life over the last decade. In 2010, I had not yet launched my business;...
The Effectiveness of Email Marketing
Open up your inbox and you’ll probably find at least one, if not several, newsletters. They come at us fast and furious. From thought leaders to food bloggers, it seems like everyone has a newsletter. But, why, with so many other content sharing outlets, do we choose...
Plan the Work, Work the Plan
Peter Drucker famously said, “What gets measured, gets managed.” We have our own version of his maxim: “what gets planned, gets done.” Without a plan, all of our great ideas are just great ideas. So, if we understand that a plan is important, why are we all so...
And: Making a Difference by Leveraging Polarity, Paradox or Dilemma
Often, when trying to solve a problem, we unconsciously lean towards or-thinking: choosing between one argument, or point of view, over another. In doing this, we create a tension, also called a polarity. A polarity is two-interdependent pairs that need each...
Planning for the Holidays
Marketing a book, once it’s launched, requires finding new ways to keep your book in the conversation. Holidays throughout the year, when they are relevant to your book’s topic, provide a natural reason to promote your book. The end of the year events are a great...
Louie’s Little Legs: Q&A with the Author and Illustrator
There’s a first for everything. Eight years ago, we helped launch our first book. As you might expect, it was a business book, and we’ve stayed fairly true to this genre—we’ve certainly not ventured into children’s books. Until now. This week, we’re celebrating the...
Do Discount Book Promotions Deliver Sales?
We are always looking for new ideas to deliver even greater results for our clients and to sell more books. One idea that we’ve explored is discount promotions. Through Amazon, authors and publishers can reduce the price of the Kindle edition to 99-cents for a short...
Coach the Person, Not the Problem
This week’s featured book is a detailed guide to mastering one of a coach's toughest skills: thoughtfully reflecting clients' words and expressions back to them so they see themselves and their world through new eyes. Coach the Person, Not the Problem "Coaches rely...
A Crisis is Not a Marathon – But It Is a Call for Endurance
Throughout this coronavirus crisis, I’ve seen people refer to our current state of physical distancing and at-home isolation as a marathon, not a sprint. As a leader facing disruptions to my own business, dreams, and goals, it feels right to first acknowledge the...
Now Is the Time to Start Your Podcast
Podcasts have quickly outpaced blogs as the most powerful way to share content right now. According to the New York Times, one in three Americans listen to at least one podcast each month. That’s a sizable audience. If you’ve been thinking about launching a podcast,...