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3 Steps to Reaching Your Audience More Effectively
First off, congratulations! You are most likely reading this post because you have accomplished something worth celebrating. Whether you wrote a book or a blog post, created a meaningful and useful product, or cracked the code to your service experience, you should...
Join the 12-Minute Book Marketing Challenge
This coming Monday (1/29), we'll be kicking off our one-week 12-Minute Book Marketing Challenge! We created this challenge for authors of all types who are ready to take their marketing into their own hands -- and see their results soar! After launching over 100 books...
4 Tips to Optimize Your Email Marketing
It is projected that the average person will receive 97 emails per day in 2018. That’s up from 108 in 2011 -- and that number is expected to continue to grow into 2019 and beyond. Many thought that social media would mean the end of email marketing, but that obviously...
3 Tips to Pitch Podcasters
Millions of people tune into podcasts weekly. Podcasts are present across industries, and landing an interview on the right one can help authors move past the informational noise across so many mediums and into the right audience. Podcasts are no longer just a love...
Facebook Is Changing. What Does That Mean for Your Social Media Marketing?
Facebook is undergoing one of its most significant changes in years. Mark Zuckerberg has promised to "fix" Facebook after continuing turmoil over "fake news" proliferating on the site. His idea -- increase content from friends, family, and groups in the news feed; and...
Four Fresh Looks at Four Old PR Tools
With a new year always come new goals—and likely one of those goals is growing your business. Sharing with the world what you do is a great way to accomplish this, but it isn’t always easy. Our world is noisy. There’s lots of competition. Media space is limited....
Winter Wheat: A Different Way of Thinking about Goals from a New Homeowner
In the American Midwest, where the Weaving Influence headquarters are located, there is a special variety of wheat that grows through the winter. Decoratively, it’s used just about everywhere. Clumped in yards and golf courses, scattered along highways. (It also...
How to Build a Support Network for Your Book (hint: you may already have one)
Your already existing networks are your greatest asset in book marketing. Your book marketing efforts will succeed (or not) based on your follow-through in reaching and mobilizing your networks. As part of our book launch process, we brainstorm lists of networks with...
Finding Gratitude in What Could Have Been
We're currently wrapping up a season of gratitude in the U.S. that starts in November with Thanksgiving and runs through to Christmas. While being thankful is not isolated to a few months in the year, we seem to become more aware of the need to be grateful during this...
Embolden Yourself to Take More Risks
We’re throwing it back! This week we’re showcasing a guest post from Scott Mautz about taking risks (just in time for New Year's resolutions, perhaps?). As we take risks and try new things, we expand our horizons and get exposed to more. Our fear of the unknown...
Are You Who Your Social Profiles Say You Are?
Social media has the potential to connect us. Through Facebook, Twitter, Instagram, LinkedIn, and more, social media offers the opportunity to spread our ideas and to allow us to interact with people we might never otherwise meet. I’ve seen this in my own life. A few...
First You Must Believe
We’re throwing it back! This week we’re showcasing a guest post from Paul Cummings about the importance of believing in what you do. As I sat in a room with a group of young and eager sales professionals, I thought back on my own sales career. What key factors led to...