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The Most Important Door-Opener
Bill Treasurer has invited bloggers to write about people who have opened doors of opportunity for them as part of his Leadership Opportunity Blog Fest. I'm pleased to participate to draw attention to this simple and powerful leadership concept, inspired by Bill's...
Is Your Article Making People Sad?
Blog posts without pictures make me sad. There, I said it. It’s partly because I’m a very visual person. Images grab my attention; they pique my interest and illicit emotion in a strong way. But my personal preference isn’t the main reason posts without pictures make...
Featured on Friday: Favorite Finds – Edition 1
When you find something amusing or helpful, don't you want your friends to know about it? Well, we consider each one of you to be our friends, and this week we're using our Featured on Friday post to share some of the best links that our team has found over the last...
Best Book Launch Tips: Leverage Free Resources for Book Marketing
Launching/marketing a book can require a significant investment of time and money. As much as possible, seek to leverage free resources and opportunities so that you spend your money on services that aren't free. This tip will be especially helpful for you if you have...
Let’s Give Them Something to Talk About
Recently I stumbled on a Fast Company article written by Paul Jarvis entitled, More Doing, Less Promoting. Jarvis complained of, “drowning in self-promotion on social media.” It’s something we all feel from time to time. And while I’m not ready to completely ditch...
Social Media Questions Answered: Part Four
I'm answering social media questions from the Berrett-Koehler Author Co-Op Book Marketing event. You can read Part One, Part Two, and Part Three. This week's post wraps the questions from the event. However, if you like this feature, please leave a comment or email me...
Featured on Friday: Julie Winkle Giulioni
Curious about the Featured on Friday posts? Learn more. This week we're excited to introduce you to one of our very first book launch clients. Shortly after taking off as a company, we were honored to have her entrust us with the promotion of her first book. And if...
Best Book Launch Tips: 3 Ways to Get Started with Goodreads
If you are an author and looking for new ways to connect with readers and market your book, Goodreads is a great platform for you. We've been using Goodreads with authors and are excited about the potential connections we can help our authors make with readers. If you...
How My Blog Spent Its Summer Vacation
You've booked your tickets, picked all the right restaurants, and packed your bags. You've taken the time off from work, set up your "out of office" email reply, and maybe even *shudder* removed the Twitter app from your smart phone. But the question remains, when you...
Social Media Questions Answered: Come Back Next Week
Today was to be the final post in our series answering social media questions from the Berrett-Koehler Author Co-Op book marketing event that took place in Atlanta last month. Miss the earlier posts? Read Part One, Part Two, and Part Three. However, I'm enjoying some...
Featured on Friday: Chip Bell
Curious about the Featured on Friday posts? Learn more. This week it is our privilege to introduce you to one of the nicest, most down-to-earth guys that we know. Despite his mile-long resume and the extensive list of books that he has authored or co-authored, it's...
Best Book Launch Tips: Get Specific with Your Requests
We're in a book launch break at Weaving Influence, with exciting launches planned this fall and one month free of book launches this summer. I've heard people say that you should never launch a book in a month that starts with "J," but I tend to disagree. We...