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2 Secrets of Remote Work
When I first started working with Weaving Influence, I brought the team count up to six. Five of us were married, three had children, and all of us were fairly new to the work-from-home world. Becky’s youngest child was starting kindergarten that first year, and I...
Scenario Planning for Climate Change
In an age of surprising and devastating climatic trends and events, the need for scenario planning to develop climate change strategies has never been greater. But the prospect of starting scenario planning for climate change can be overwhelming. Previous work on the...
5 Ways Remote Teams Can Build Teamwork
Remote work used to be a very rare occurrence, but according to a study by IWG, two-thirds of the workers across the globe now work remotely at least 1 day per week. That’s a staggering number -- and it’s growing. We at Weaving Influence work remotely, too. Some staff...
How to Drive Social Engagement During the Summer
Social media is always with us, but you may be surprised to discover our usage is cyclical. As the summer days get longer, we spend more time outside and less time engaging on social media. Now, that doesn’t mean we put our phones down (after all, summer light is...
Consequential Communication in Turbulent Times
In an age of great volatility—fake news, diverse audiences, technology at our fingertips, and change at the speed of light—clear, concise, and intentional communication is vital to successful human interaction. Workplace miscommunications, be they well-meaning or not,...
Meet Team Member Whitney Heins
In case you haven't noticed, we've been sharing a whole lot of PR tips lately . . . tips to help you market yourself, whether as a thought leader or author, and guide you to greater success in your interactions with the media. But the public relations world has a...
Feedback (and Other Dirty Words)
Feedback. The mere mention of the word can make our blood pressure rise and our defenses go up. But many of our beliefs and ideas about feedback are incorrect and counterproductive, and have been long distorted by our experiences. This week, we're excited to launch a...
Why Trade Publications Could Be Better Than the Wall Street Journal
When we ask our clients what their media goals are, many say they want Oprah or the front page of the Wall Street Journal. These are lofty goals -- and while there’s nothing wrong with dreaming big, oftentimes such an elusive placement isn’t all it’s cracked up to be....
What It Takes to Get Into the Wall Street Journal
If our clients had one thing in common, it would be that they dream of being featured in the Wall Street Journal, or a top-tier national outlet of its ilk. But as more people have this dream, the opportunities for achieving it are shrinking. According to a recent...
How to Master Your Motivation & Achieve Your Goals
We all long for the opportunity to grow, demonstrate resilience, and gain wisdom from our experience. But if we want to accomplish what's important to us, discipline and willpower won't get us where we need to go. This week's featured book reveals compelling insights...
Can Amazon Ads Make My Book a Bestseller?
There were approximately 3 thousand books published in the United States in 2018. Of those, fewer than 500 titles made the New York Times bestsellers' list, and according to Publisher’s Weekly, only 20 of those sold more than 500,000 copies. Selling books, and large...
Reflections On Transitions and New Beginnings
Our company currently has three job openings posted after some unexpected departures. Watching people leave our company is a bit like watching my oldest daughter finish high school and graduate, with the same mix of pride, joy, gratitude, sadness, and loss. There’s...