It’s Good Friday, and I don’t know what that means in your home or place of business, but around here it means that we’re celebrating with a big family meal on Easter Sunday.
It also means that as individuals, we’re taking time to think about what this holiday means to us, and reflect on how we can make a difference in the world around us. That’s not too far off from what today’s author is focused on, making a difference in the nonprofit world by helping messages match the mission of the organization.
Meet Brian Sooy
Brian is the founder and design director of Aespire®, a design and marketing communications agency that works with nonprofits, foundations, and other meaningful causes. He spends time speaking and consulting with professionals and leaders from mission-driven organizations, advising them on positioning, marketing, and communications principles that help them connect their purpose and mission with their audience. As a volunteer, Brian also serves on the board of directors of Second Harvest Food Bank of North Central Ohio in various capacities, including as an officer on the executive committee.
Based on his experience in both nonprofit advisory and volunteer roles, Brian has now written Raise Your Voice: A Cause Manifesto. In Raise Your Voice, Brian explores mission-driven design, helping those working in the nonprofit realm find touch points that are meaningful to the audience, and best represent the organization’s unique personality and distinctive voice. If you’re interested in learning more, Raise Your Voice is now available on Amazon!
Connect with Brian Online
Find ways to connect with Brian on Twitter, Google+, Facebook, LinkedIn, YouTube, and Pinterest! Don’t forget to visit his website, and bookmark the landing page for his Raise Your Voice sample chapter to share with your friends.
Spread the Book Buzz (June 2 – 6)
Although Raise Your Voice is already available for purchase, we are joining with Brian to build the book buzz during the first week of June, and we would love for you to join us! If you’ve already signed up – great! Go ahead and share some of the beautiful graphics and easy-share tweets from the resource page. Download the free sample chapter that Brian is offering, and share it with your friends. If you know someone in the nonprofit world, I would encourage you to point them towards Brian’s social media channels or contact information. That’s a lot to remember, so let’s recap:
- Buy the Book
- Join the Buzz Builders
- Read a Sample
- Tell a Friend
Happy Easter, from the Weaving Influence team!
Carrie Koens joined the Weaving Influence team in May 2012 and has held a number of roles, including three years as the Book Launch Director (a title she stepped away from in June 2016 in order to focus on the needs of her growing family), and she currently serves the team as a Writer and Consultant. An INTJ with a penchant for culture, book stores, Parisian cafés, Indian curry, British mystery shows, and her passport, you can find her on Twitter @CGKoens.