Launching a book requires a big effort, and I am honored that my team and I can walk with authors as they incorporate strategic plans for using social media channels to launch their books. We have some exciting book launches to celebrate this fall, including the launch of Help them Grow or Watch Them Go by Julie Winkle Giulioni and Bev Kaye in just two weeks.

While launching a book may not require years of preparation, the video I’ve embedded here is a great reminder that it does take a group of people: friends, colleagues, and online influencers, to make a social media book launch successful.

We’re growing a network of people who want to support others in sharing great content: Team Buzz Builder. If you haven’t already, I encourage you to join today and get involved in supporting authors during their book launches. We expect that when we work together, the results will be awesome.

So watch the video (created by the talented folks at my church, Crossroads on 23) then join Team Buzz Builder.

One more thing: we’ve created some resources to make it easy for you to share the excitement of Help Them Grow or Watch Them Go. We hope you’ll join us to share this great book!