by Becky Robinson | Feb 17, 2023 | Book Launch, Marketing
Whenever clients tell me they want to make a big bestseller list, like the Wall Street Journal hardcover nonfiction bestseller list, or the New York Times list, I worry about how to respond. I want to strategize and support authors in achieving their biggest and most...
by Becky Robinson | Nov 18, 2022 | Book Launch, Marketing
I had an email from a potential client overnight. In response to an article I sent him about Amazon and bestseller status, he replied that working to get bestseller status on Amazon seems like an ego play. While there is certainly some element of ego involved when...
by Becky Robinson | Nov 4, 2022 | Book Launch
On any given day, when you visit the bestselling books on Amazon, you’ll observe a few trends: Many of the top 20 bestselling books are fiction. As I am writing this, 6 of the top 20 are fiction. TikTok sensation Colleen Hoover holds three of those bestsellers...
by Becky Robinson | Oct 13, 2022 | Book Launch, Marketing
Tuesday is my favorite work day, especially when my team and I have a book to launch. But whether it’s Tuesday or any other day of the week, I love watching what authors are doing during the week their books debut. I also enjoy diving into book data, especially sales...
by Elizabeth Johnson | Oct 12, 2020 | Book Launch
Often, when trying to solve a problem, we unconsciously lean towards or-thinking: choosing between one argument, or point of view, over another. In doing this, we create a tension, also called a polarity. A polarity is two-interdependent pairs that need each...
by Sarah McGranahan | Sep 16, 2020 | Book Launch
There’s a first for everything. Eight years ago, we helped launch our first book. As you might expect, it was a business book, and we’ve stayed fairly true to this genre—we’ve certainly not ventured into children’s books. Until now. This week, we’re celebrating the...
