by Margy Kerr-Jerrett | Jul 24, 2018 | Marketing
How do you make a good first impression on your clients? How can you stand out from the dozens (or more) websites offering similar products or services, in a way that converts visitors into customers? How do you get more of the “right” people to hit that...
by Becky Robinson | Jul 17, 2018 | Marketing
I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other authors’ emails, and rather than enjoying the messages, they’re turned off by them....
by Carrie Koens | Jul 10, 2018 | Marketing
During our initial meetings with authors and thought leaders over the years, most clients have been very enthusiastic about following our plan to support their launch. They say “yes!” to writing guest blog posts, “yes!” to providing 1-2 posts a week for their own...
by Kristin Gann | May 22, 2018 | Marketing
When you send a newsletter or engage in email marketing, you have the opportunity to build relationships with audiences around the world. You’ve hopefully obtained contacts through a permission based list — which means they want to hear from you! You will be...
by Margy Kerr-Jerrett | May 15, 2018 | Marketing
In addition to your regular email marketing efforts, you may periodically decide to run specific email marketing campaigns. Such a campaign could be focused on marketing your book, getting sign-ups for your lead magnet, promoting a new product or service, or any other...
by Elizabeth Johnson | May 11, 2018 | Marketing
If you have a website, an email list, or an online store, you need to be aware of the new data protection regulations (also known as GDPR) set by the European Union (EU). Whether you’re a blogger with just a few followers, or a high-profile thought leader with...
