by Margy Kerr-Jerrett | May 15, 2018 | Marketing
In addition to your regular email marketing efforts, you may periodically decide to run specific email marketing campaigns. Such a campaign could be focused on marketing your book, getting sign-ups for your lead magnet, promoting a new product or service, or any other...
by Elizabeth Johnson | May 11, 2018 | Marketing
If you have a website, an email list, or an online store, you need to be aware of the new data protection regulations (also known as GDPR) set by the European Union (EU). Whether you’re a blogger with just a few followers, or a high-profile thought leader with...
by Christy Kirk | May 8, 2018 | Marketing
Your email list is possibly the most valuable tool you have in your book launch toolkit. A carefully curated list can drive book sales, help generate Amazon reviews, and support on-going marketing efforts. Many clients come to us with a list of email addresses and a...
by Christy Kirk | May 1, 2018 | Marketing
We at Weaving Influence pride ourselves on our ability to help business and leadership authors launch their books into the world, but the book launch process is a partnership. Yes, we can do all the heavy-lifting around public relations, social media, email marketing,...
by Mike Driehorst | Apr 27, 2018 | Marketing
Now that you’ve given your first talk, how do you keep the momentum going? Whether you talk to a roomful of 10 people or 2,000, it’s very much a “show me, don’t tell me” exercise. You use stories, video, and powerful imagery to make your points. Your marketing of your...
by Whitney Heins | Feb 27, 2018 | Marketing
If I were to write a press release about a press release, the headline would read that they are still relevant. In today’s high-tech world, the words “press release” sound old-fashioned to many. But they aren’t. Press releases are still a worthwhile part of...
