by Christy Kirk | May 8, 2018 | Marketing
Your email list is possibly the most valuable tool you have in your book launch toolkit. A carefully curated list can drive book sales, help generate Amazon reviews, and support on-going marketing efforts. Many clients come to us with a list of email addresses and a...
by Christy Kirk | May 1, 2018 | Marketing
We at Weaving Influence pride ourselves on our ability to help business and leadership authors launch their books into the world, but the book launch process is a partnership. Yes, we can do all the heavy-lifting around public relations, social media, email marketing,...
by Mike Driehorst | Apr 27, 2018 | Marketing
Now that you’ve given your first talk, how do you keep the momentum going? Whether you talk to a roomful of 10 people or 2,000, it’s very much a “show me, don’t tell me” exercise. You use stories, video, and powerful imagery to make your points. Your marketing of your...
by Whitney Heins | Feb 27, 2018 | Marketing
If I were to write a press release about a press release, the headline would read that they are still relevant. In today’s high-tech world, the words “press release” sound old-fashioned to many. But they aren’t. Press releases are still a worthwhile part of...
by Carrie Koens | Feb 20, 2018 | Marketing
If you’re an author with a book for sale on Amazon, you may be overlooking a prime (pun intended) spot for advertising yourself with no cost to you. If you’ve heard of Author Pages but aren’t sure where to start, or if you set up a page years ago and think it might...
by Margy Kerr-Jerrett | Feb 13, 2018 | Marketing
Recently, Weaving Influence hosted our first #12MinuteBookLaunch challenge. For one week, we sent daily 12-minute prompts to authors of all types and saw some truly amazing results. The power of a challenge is that it engages a group of people for a set amount of time...