by Becky Robinson | Apr 26, 2013 | Marketing
From time to time, I work with a client who is uncomfortable with self-promotion. If you want to write, publish, and market a book, you will need to get used to the idea of promotion, but not of yourself. You need to be committed enough to your message to promote it....
by Becky Robinson | Apr 11, 2013 | Marketing
Today’s tip is helpful at the very beginning stages of dreaming of writing, or of actually writing, a book. Unless you are fortunate enough to own your name as a dot com URL (nope, beckyrobinson.com is not me), and unless you plan to have one author website for...
by Becky Robinson | Apr 4, 2013 | Marketing
If you are a first time author planning to launch a book in the coming months, now is the time to become a student of how others are launching their books. Here is a basic plan you can follow. Use social media channels to identify an author who will soon launch a book...
by Becky Robinson | Mar 28, 2013 | Marketing
In the video below, Mark Miller shares that marketing and selling books is becoming increasingly difficult. Mark-Miller-1080 from Mark Miller on Vimeo. One of the best ways to prepare to launch and market your book is to learn from the wisdom of others: authors and...
by Becky Robinson | Mar 21, 2013 | Marketing
We created this cool poster to graphically show how we measure social media success. What else would you add? Hat Tip to Anthony Mejean, our crack designer, who put together the poster on our behalf. Becky RobinsonI am the founder/CEO of the Weaving Influence team,...
by Becky Robinson | Mar 14, 2013 | Marketing
Prior to launching your book, you’ll want to set some realistic, achievable goals against which to measure your success. Then, you’ll want to implement tactics to work toward those goals. I measure the success of our social media book launches by several...
