by Lindsey Vander Vlucht | Nov 22, 2019 | Marketing
The holiday season is quickly approaching! As the thoughts of cooking, cleaning, gift buying, and entertaining family and friends fill your mind with stress, don’t let your social strategy add to it. While you have a TON on your plate heading into this season, let the...
by Christy Kirk | Nov 12, 2019 | Marketing
Collateral — meaning printed brochures, rack cards, bookmarks, t-shirts, and more — has fallen a bit out of favor in this digital world. The up-front costs can seem high, and there is a limit to how many t-shirts you can give away. But consider this: one great t-shirt...
by Christy Kirk | Jun 4, 2019 | Marketing
There were approximately 3 thousand books published in the United States in 2018. Of those, fewer than 500 titles made the New York Times bestsellers’ list, and according to Publisher’s Weekly, only 20 of those sold more than 500,000 copies. Selling books, and...
by Whitney Heins | Apr 16, 2019 | Marketing
I rarely do yoga, but I found myself in a studio last week, stretching out my hamstrings and listening to the instructor softly speak about acting with intention. What is your intention in this moment? she asked. What is your intention for the day? In everything you...
by Whitney Heins | Mar 5, 2019 | Marketing
What’s your biggest pet peeve? Is it when people chew with their mouths full? Or don’t take their shoes off when they come into your home? Mine is when people don’t ask questions in a conversation. This isn’t because I like talking about myself, but because it shows a...
by Aubrey Pastorek | Feb 26, 2019 | Marketing
In our experience, we have discovered webinars to be an important tool in driving interest in your book or product, boosting sales, and helping others understand WHY they should invest in you. You may decide to partner with a marketing agency to help plan and...
