by Whitney Heins | Mar 5, 2019 | Marketing
What’s your biggest pet peeve? Is it when people chew with their mouths full? Or don’t take their shoes off when they come into your home? Mine is when people don’t ask questions in a conversation. This isn’t because I like talking about myself, but because it shows a...
by Aubrey Pastorek | Feb 26, 2019 | Marketing
In our experience, we have discovered webinars to be an important tool in driving interest in your book or product, boosting sales, and helping others understand WHY they should invest in you. You may decide to partner with a marketing agency to help plan and...
by Whitney Heins | Feb 5, 2019 | Marketing
Have you ever been at a party where you’re awkwardly standing outside of a group of people who are talking? You want to get involved in the conversation, but you don’t know how. Do you interrupt? Do you wait until you have something to say? Do you say nothing at all?...
by Elizabeth Johnson | Dec 12, 2018 | Marketing
As with social media, digital marketing tends to fluctuate with the change of the calendar each year. Here are the top marketing trends we saw in 2018 for what worked . . . and what didn’t . . . in the world of book marketing. Instagram is a must. Visual posts...
by Christy Kirk | Nov 27, 2018 | Marketing
Books are one of the most popular Christmas gifts, and according to retailers, 41% of all books are sold during the Christmas holiday season. We’re deep in the holiday shopping season already — it starts as early as October — but that doesn’t mean it’s too...
by Christy Kirk | Nov 20, 2018 | Marketing
We rely on organic marketing efforts for the majority of our book launches, but during launch week, we like to pull out the stops and buy social ads. Advertising is a reliable way to increase awareness about your product and boost sales, but not all ads or ad...
