In the early-mid 2000’s, I decided I needed a blog. It seemed like everyone around me was starting a blog and, as a writer, it seemed like the thing to do. So I started one. I wrote about my life. Random thoughts. My job. Etc.
Here’s the problem . . . I never really figured out what my blog should be about. I wrote about things in my life, but didn’t have a particular focus. So, like millions of other blogs out there, my blog never really gained a following beyond a few friends and family members.
According to Statista, in July 2018 there were over 426 million blogs on Tumblr alone. That doesn’t include WordPress, other hosting sites, or company blogs. It’s no wonder my random musings never gained momentum with all the other options out there!
Social media has made it easier than ever to gain a following, but it has also exponentially increased the number of competing messages and noise! That’s why it’s important to know your platform.
But what is a platform?
Simply put, a platform is your message.
In the old days, you would spread your message and insights by standing on a platform on the corner in your town and yelling at people who passed by. In today’s online world, social media, blogs, earned media, and owned media all allow you to share your message, principles, and values with your fans, contacts, customers, and potential customers.
However, the 24/7 news cycle and social media have made clarifying your platform even more important. You want your platform to be crystal clear in order to make the most impact.
- What do you stand for?
- What do you believe?
- What value do you bring?
If you want your message to be heard, you need to be clear on your message and on the channels you are using to spread that message.
You need to be clear about your platform.
According to Michael Hyatt, “A platform enables you to cut through the noise and deliver your message or product right to the heart of your prospects.” It is comprised of your contacts, prospects, followers, and fans.
Over the coming weeks, we will be discussing ways to clarify and expand on your platform on the Weaving Influence blog. I’d encourage you to follow along! If you are interested in learning more about how to build your influence, we’d love to help! Send us an email and one of our team members will be in touch!
Tell me something! What’s one way you need to improve on your own platform?
Stephanie completed her masters in public relations and corporate communications at Georgetown University in 2015. She lives outside Washington, DC with her two dogs.