Influencer, What?

Influencer, What?

I currently subscribe to roughly 129 podcasts. That’s only a slight exaggeration. The podcasts are mostly about true crime, but also business, marketing, comedy, and news. I even subscribe to a podcast that is designed to help you fall asleep (Sleep With Me – I...
Why Having a Platform Matters

Why Having a Platform Matters

In the early-mid 2000’s, I decided I needed a blog. It seemed like everyone around me was starting a blog and, as a writer, it seemed like the thing to do. So I started one. I wrote about my life. Random thoughts. My job. Etc. Here’s the problem . . . I never really...
4 Tips to Optimize Your Email Marketing

4 Tips to Optimize Your Email Marketing

It is projected that the average person will receive 97 emails per day in 2018. That’s up from 108 in 2011 — and that number is expected to continue to grow into 2019 and beyond. Many thought that social media would mean the end of email marketing, but that...
Are You Who Your Social Profiles Say You Are?

Are You Who Your Social Profiles Say You Are?

Social media has the potential to connect us. Through Facebook, Twitter, Instagram, LinkedIn, and more, social media offers the opportunity to spread our ideas and to allow us to interact with people we might never otherwise meet. I’ve seen this in my own life. A few...