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Information in this article is pulled from Episode 132 of The Book Marketing Action Podcast featuring Jesse J. Anderson—Author, Speaker, Creator, and ADHD Advocate. 

Building a robust online presence can lead to remarkable success in book marketing. When you take the time to cultivate a supportive online community, develop direct connections with your audience, and amplify other authors and thought leaders in your field, you will be well-equipped when it comes time to launch your book. 

Here are some proven strategies to consider implementing as you start sharing your message with the world:

Build an Engaged Online Community

It’s crucial to build an engaged community around your content. Focus on providing valuable information and resources for people within your niche—your target audience—that resonates with them. Remember to actively engage with your audience by responding to their comments or questions to foster a sense of community and trust. 

Add Value Before Launching Your Book

If you have the time to nurture your online community before writing your book, it opens up the opportunity to have a strong, supportive network once the book launches. By sharing your personal experiences, insights, advice, and expertise, you will establish yourself as a trusted resource and attract a community of engaged followers who will be eager to support your book once it is released. 

The Power of a Newsletter

Having a direct connection with your audience and using a newsletter to provide regular updates, share valuable insights, and promote your book is incredibly impactful. By consistently delivering high-quality content, you can build a loyal subscriber base beyond social media. Newsletter subscribers may convert into book buyers and supporters, further fueling your book marketing success.

Support Others in Your Field

Be kind and supportive of others who are in the same space as you. By amplifying content from other authors and thought leaders, you not only build strong relationships but also gain the support of influential individuals within your community. A collaborative approach can help you grow your own audience and create a positive and supportive environment for everyone involved.

Leverage Book Ambassadors

Another benefit of building relationships with influential individuals and trusted experts in your field is that they may be willing to promote your book. If they are willing, provide them with early copies of your book to generate buzz and gain social proof of how valuable your message is. This can lead to increased book sales and exposure. Actively engaging with your peers and amplifying their work pays off once it comes time to promote your book.

Form a Launch Team

Garner the support of your online community by forming a launch team and providing them with early versions of your ebook. A launch team plays a crucial role in generating early reviews, which are essential for book marketing success. Early reviews establish your credibility and increase your book’s visibility. By encouraging readers to leave reviews, authors can leverage social proof to attract new readers and enhance their book’s reputation. 

Offer a Bonus

Another way to attract book reviews is by incentivizing readers. Provide a bonus that includes additional resources related to your book’s content and make it available for a limited time only (for example, during launch week). This will motivate readers to take action, engage with the work, and share their thoughts in a review. 


Building an online presence and achieving success in book marketing requires a strategic approach. By focusing on your audience’s needs and consistently delivering high-quality content, you can enhance your online presence and increase your book’s visibility. 

Remember, success in book marketing is not just about promoting your own work but also about engaging with and supporting others in your community. By fostering a collaborative and supportive environment, you can create a network that amplifies your message and helps you reach a wider audience.

Jesse J. Anderson is a writer, designer, developer, and maker of things. He was diagnosed with ADHD at the age of 36 and has made it his mission to help others better understand what ADHD really is. Check out his bestselling book, Extra Focus: The Quick Start Guide to Adult ADHD