Larry Senn is a corporate visionary, speaker, and author, whose personal purpose is to help an ever-widening circle of people live life at their best mentally, emotionally, physically, and spiritually. We’re thrilled to showcase the new website that we’ve designed and developed for him at

Meet Larry Senn

Dr. Larry Senn is the founder of Senn Delaney, the culture shaping unit of Heidrick & Struggles. He has been referred to in business journals as the Father of Corporate Culture, based on his field research: the first systematic study ever conducted on the concept of corporate culture. His studies were published as his doctoral dissertation in 1970. This led him to an early personal vision of finding a way to enhance the lives of people, the effectiveness of teams, and the spirit and performance of organizations. That vision became Senn Delaney: the first firm dedicated to shaping the culture of organizations.

Larry is on a mission to make “culture shaping” an everyday practice of companies around the world. His purpose is to inspire leaders and organizations to live life at their best. He has worked with dozens of Fortune 100 CEOs, as well as State Governors, U.S. Presidential Cabinet Members, and presidents at some of the largest universities in America, to help transform and enhance the spirit and performance of their organizations.

Larry runs 6 triathlons a year and is very active in the marriage between mind and body. He is married to his beautiful wife, Bernadette, and has five children. He resides in Huntington Beach, California, and also enjoys spending time in Hawaii and Wisconsin in the outdoors and with friends and family.

Corporate Culture & The Mood Elevator

Larry brings a powerful story and great messages to any leadership conference. His presentation style is very dynamic and energizing, and he has been the highest rated speaker at most conferences where he has presented. Rather than a lecture format, he employs an audience participation “experiential” delivery method that engages people, is memorable, and provides great takeaway value. Two of his main topics are corporate culture and the Mood Elevator, also the title of his newest book.

As the Father of Corporate Culture, no one has more experience, data, or stories to tell about the importance of culture and how to shape it. The topic of culture can take different forms, including performance, engagement, customer experience, and strategy alignment. Larry combines client-gathered data with experiential “Ah Ha” inducing exercises, table discussions, and other highly interactive activities to create relevant, engaging presentations.

The Mood Elevator, something we all ride up and down every day, is also a great conference topic. As someone who took up triathlons at the age of seventy, Larry speaks from experience when he emphasizes the inseparable connection between physical health and mental health. He shows how to recognize when you’ve become accustomed to being stuck on a lower floor, and how to interrupt those negative thought patterns and start going up again. When shown the Mood Elevator graphic, people intuitively see that it is a story of their life and want to know how to better ride it. Everyone gets a pocket card of The Mood Elevator, and it becomes a prized possession for years to come. The book itself is also a great gift and takeaway for many groups.

Learn More

Check out Larry’s site to learn more about his passion for corporate culture, the Mood Elevator, and helping people lead at their best. Be sure to visit his new blog for interesting anecdotes and helpful tips about each of these topics. While you’re there, check out the page for his upcoming book (The Mood Elevator), and follow the links at the bottom to connect with Larry on social media.

P.S. It’s not too late to participate in Larry’s upcoming book launch! Sign up here, then register to join his webinar on August 17.

Interested in our book design or web design/development services? Contact us to learn more!