Planning for the Holidays

Planning for the Holidays

Marketing a book, once it’s launched, requires finding new ways to keep your book in the conversation. Holidays throughout the year, when they are relevant to your book’s topic, provide a natural reason to promote your book. 

The end of the year events are a great time for nearly every author to promote their books as gifts. Cyber Monday for online book shopping is a natural day to promote as people are shopping for Christmas and Hanukkah gifts. For business book authors, a bulk sale campaign might appeal to training and development professionals who may have year-end budget to invest. New Year’s can be a time to promote self-help or business books as people are looking for a fresh start or new learning resources. 

During the month of October, we’ll be talking all about marketing your book(s) for the holiday season. We have a lot of great content planned, and we hope you’ll join us throughout the month in sharing your own ideas and personal learnings with us. 

You may be wondering why we’re talking about the holidays so early (we know, we know, it’s not even Halloween yet!) but planning thoughtful offers around your books or content takes time. Our goal is to give you the tools and resources you need to effectively market yourself and your book during the upcoming season of gift-giving. 

Here’s what you can expect from us this month: 

  • A blog post on the importance of planning your promotions early.
  • Four great podcasts that cover topics such as gift giving, inclusivity, how you can use holidays throughout the year to keep your book in the conversation, and expanding awareness of your book with your yearly brag letter. Be sure to subscribe to get these on your device.
  • A free webinar on holiday ideas for book marketing. Join us!
  • Social posts throughout the month, sharing past articles we’ve written about holiday promotions.

We’d also like to invite you to share any questions or ideas you have related to holiday book promotions by filling out this form.

About Aubrey Kirkendall

Aubrey Pastorek is the business development and marketing manager at Weaving Influence. She graduated from the University of Toledo with a degree in Fine Art. She enjoys traveling, cooking, photography, being outdoors, and cuddling her adorable dog, Scout.

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