We’re excited to announce that we are launching a podcast! It’s called The Book Marketing Action Podcast, and as you can probably guess from the title, it’s going to be about all things book marketing.
You might be wondering why we’re starting this podcast when we already have The Book Marketing Action Guide and other free resources at your disposal. Well, our goal is to share some of what we’ve learned—and are still learning—about book marketing. The most important thing we’ve learned through 8 years of business book launches is that there is no magic formula to increase awareness and sales . . . there’s only focused, consistent effort over time that makes a difference.
For this reason, our podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, and others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time and help move your goals forward.
Occasionally, we’ll invite authors to share their best marketing tips and success stories with you; but mostly, our CEO and founder, Becky Robinson, will be that voice of encouragement and inspiration in your ear, telling you to keep going.
We hope you’ll give us a listen and ask questions along the way. We love to support authors on their book marketing journey, and we can’t wait to answer your questions, provide guidance, and recommend weekly to-dos no matter where you are in your marketing journey.
The podcast will launch weekly on Tuesdays, with the first episode going live on February 25th. These episodes will be short enough to listen during your morning commute, at the coffee shop, or while you get ready in the morning, so we hope you’ll join us.
If you have any questions that you’d like us to address on the podcast, please email them to firstname.lastname@example.org.
Aubrey Pastorek is the business development and marketing manager at Weaving Influence. She graduated from the University of Toledo with a degree in Fine Art. She enjoys traveling, cooking, photography, being outdoors, and cuddling her adorable dog, Scout.