Photo by Galina Peshkova /

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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

In this episode, Becky is joined by Tanmay Vora – Founder of QAspire, a company that combines leadership and capability development with visual thinking. During the episode, Tanmay shares about his journey to build online influence and make a difference through his ideas, as well as how he has incorporated the four commitments of Becky’s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, into that journey.

Key Points From This Episode

[01:17] Tanmay introduces himself and talks about his work in the world.

[02:20] How did Tanmay begin building his online influence? He shares his journey.

[04:20] Tanmay discusses the strategies and approaches he took when building relationships and an audience online.

[10:32] Discover what consistency means to Tanmay and how frequently he creates and shares content.

[17:09] Tanmay reveals the various ways in which he has practiced and received generosity.

[20:43] Longevity has also made an impact on Tanmay’s success. He explains how.

[24:04] Tanmay shares his advice for people who are just beginning the journey to creating reach. 

Action Steps:

  1. Think about whether there is somebody you have been connected with through social media channels who you could build a deeper relationship with. Call them on the phone, send them an email, or do something that will help bring your online relationship offline. 
  2. Write down the core topics and the core values that you hope to bring to the world. Take one minute to consider what the content is that you want to share with the world and how it will be of service to others.


  • Get in touch with Tanmay by exploring his website
  • Follow Tanmay on Twitter and connect with him on LinkedIn

Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @tnvora and @beckyrbnsn so they know you enjoyed this episode!

I use my blog as a hub for all the content that I create. And then I use social media as the spokes. —Tanmay Vora

Sometimes it takes time to find and discover your unique area of contribution. —Becky Robinson

Consistency is important when you know what value you’re delivering out to the world. —Tanmay Vora

When you’re consistent, when you’re authentic, when you show up with ideas that resonate with others, I think magic starts to happen, serendipity starts to happen, opportunities start to happen, and impact starts to happen. —Tanmay Vora 

Generosity has been a core value that I have lived for the last 16 years, probably more. —Tanmay Vora

Focus on the long game. —Tanmay Vora 

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

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