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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Bob Burg – Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver. During the episode, Bob and Becky discuss the second commitment of Reach: Generosity. Bob shares about the importance of giving value to others and why there’s nothing manipulative or self-sacrificial about it. Being generous is simply a fulfilling and profitable way of doing business.
Key Points From This Episode
[01:30] Bob shares about himself, his work in the world, and his books.
[03:09] Bob reveals his definition of giving.
[05:19] Authors can provide immense value through their online presence. Bob points out some of the people he admires.
[07:33] Over the years, Bob has been generous to others through his online presence. He explains how.
[09:47] Bob reveals the impact he has seen from giving value to others as it relates to creating reach for his books and his business.
[11:06] Bob gives an in-depth explanation of the title of his book, The Go-Giver.
[15:58] Some people have a resistance to giving, but Bob shares why they should embrace it.
- Consider what your strength zone is in terms of the value you can add to people’s lives. Try as best as you can to match up your strength zone with what your prospective customers, buyers, and readers are interested in.
- Be personable. Respond to people, create conversation, create relationships, and create community.
Tweetables and quotes:
If you choose to share on Twitter, don’t forget to tag @BobBurg and @beckyrbnsn so they know you enjoyed this episode!
Giving means providing immense value to others. —Bob Burg
The idea is to engage others, bring value to others, create conversation, and create a community with what we’re doing. —Bob Burg
There are all sorts of ways we can give value, we just need to look for them. —Bob Burg
I’m known for responding to all comments on social media when someone responds to one of my posts or someone mentions me or my book. —Bob Burg
There’s a big difference between the “how-to” information and the actual application of it, which is really where your expertise and your help come into play. —Bob Burg
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
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I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.